If you've been researching click fraud protection, Lunio has almost certainly come up. Formerly known as PPC Protect, they've been in the space for a while and they've built a genuinely capable platform. Credit where it's due.
But if you've visited their website looking for pricing, you'll have noticed something: there isn't any. No pricing page, no ballpark figures, no "plans start from" hint. Just a button that says "Book a Demo" and a form that asks for your company size and ad spend.
For a lot of businesses — particularly smaller ones running Google Ads on a sensible budget — that's where the journey ends. And honestly, that's a shame, because click fraud doesn't only affect companies with six-figure ad budgets.
The Problem with Hidden Pricing
Let's be blunt about why hidden pricing exists. It's a sales strategy. When a company won't tell you what something costs until you're on a call with their sales team, it's because they want to qualify you first — and because the price is likely higher than you'd expect.
There's nothing inherently wrong with that approach. Enterprise software has worked this way for decades. But click fraud protection isn't enterprise software for most of the businesses that need it. It's a tool that a local solicitor running £1,500 a month on Google Ads needs just as much as a national brand spending £50,000.
When pricing is hidden behind a sales call, smaller advertisers self-select out. They assume it's not for them. They assume they can't afford it. And often, they're right — Lunio's pricing tends to reflect their enterprise positioning.
Annual Contracts Are a Hard Sell
Beyond the pricing opacity, Lunio typically requires annual commitments. That's a significant ask when you're trying a new category of software for the first time.
Click fraud protection is one of those things where you really need to see it working in your own account, with your own data, before you can judge whether it's worth the investment. Locking into twelve months before you've had that experience takes a leap of faith that most cautious business owners aren't comfortable with — and rightly so.
What Lunio Does Well
It would be dishonest to write a comparison piece without acknowledging what Lunio gets right. Their detection technology is strong. They've been in the market a long time (since 2016 under the PPC Protect name), and they've processed a huge volume of click data. For large enterprises with complex multi-channel campaigns and dedicated PPC teams, Lunio can be a good fit.
If you're spending tens of thousands per month on paid media across multiple platforms, have an in-house marketing team, and want a fully managed relationship with your click fraud provider — Lunio might genuinely be the right choice for you.
But that's not most businesses running Google Ads.
Where ClickClickBlock Fits In
We built ClickClickBlock for the businesses that Lunio's model doesn't really serve — the ones spending anywhere from a few hundred to a few thousand pounds a month on Google Ads, who need protection but don't need (or want) an enterprise sales process.
Here's how the two approaches differ.
Pricing You Can Actually See
Our pricing is on our website, right now, no demo required:
- Starter — $29/month: For smaller accounts that need solid protection without the complexity
- Pro — $79/month: For growing businesses running multiple campaigns
- Agency — $199/month: For agencies managing client accounts
That's it. No tiers hidden behind "contact us." No bespoke quotes that vary depending on how the sales call goes. You pick the plan that fits, and you're up and running in minutes.
No Contracts. Full Stop.
Every ClickClickBlock plan is month-to-month. You can cancel whenever you like. There's no annual commitment, no early termination fee, no awkward conversation with an account manager trying to retain you.
We'd rather earn your business every month than lock you into a contract and hope you don't notice whether it's working.
14-Day Free Trial, No Card Required
You can try ClickClickBlock for a full fortnight without entering any payment details. Install it, connect your Google Ads account, and see what it finds. If it's not delivering value, you simply don't subscribe. No chasing, no "can we hop on a quick call to discuss your experience."
Monitor-First Mode
This is something we think matters a lot, and it's worth explaining. When you first connect ClickClickBlock, you don't have to start blocking clicks immediately. You can run it in monitor mode — watching the data, seeing which clicks are being flagged, understanding the patterns — before you flip the switch.
Why does this matter? Because trust takes time. If you've never used click fraud software before, you might reasonably worry about false positives. What if it blocks a genuine customer? Monitor mode lets you build confidence in the system using your own real data before it starts making changes to your campaigns.
It's the approach we'd want if we were in your position, so it's the approach we built.
The Honest Comparison
| Lunio | ClickClickBlock | |
|---|---|---|
| Pricing | Hidden — requires sales call | Public — $29, $79, or $199/mo |
| Contracts | Annual commitment typical | Month-to-month, cancel anytime |
| Free trial | Demo only | 14 days, no credit card |
| Self-serve signup | No — sales-led process | Yes — live in minutes |
| Best for | Enterprise, high-spend accounts | Any budget, any business size |
| Monitor mode | Varies | Built in from day one |
Neither product is objectively "better" — they serve different markets with different needs. If you're an enterprise with a large team and a substantial budget, Lunio's hands-on approach might suit you well. If you want to get protected quickly, see exactly what you'll pay, and keep full control without a long-term commitment, that's what we've built ClickClickBlock to do.
Who Shouldn't Switch?
In the spirit of honesty: if you're currently on Lunio and it's working brilliantly for you, there's no compelling reason to change. Switching costs exist even when the software itself is easy to set up. If your account manager is responsive, the detection is catching real fraud, and the price feels fair for the value — stay put.
This post isn't about convincing happy Lunio customers to leave. It's about giving the people who can't access Lunio — because of budget, because of the sales process, because of the contract requirement — a genuine alternative that takes click fraud just as seriously.
The Bigger Picture
Click fraud is a problem that affects virtually every Google Ads advertiser. The estimates vary, but credible research consistently puts invalid click rates somewhere between 10-25% of all paid clicks, depending on the industry.
That means if you're spending £2,000 a month on Google Ads, somewhere between £200 and £500 of that could be going to waste every single month. Over a year, that's £2,400 to £6,000. For a small business, that's not a rounding error — that's a meaningful chunk of revenue.
Protection against that shouldn't require an enterprise budget, a 45-minute sales demo, and a twelve-month contract. It should be accessible to anyone running paid ads, at a price that makes the maths work even on modest spend.
That's the gap ClickClickBlock exists to fill.
Ready to see what's really clicking on your ads? Start your free 14-day trial — no credit card, no contracts, no sales calls. Just honest click fraud protection that works for your budget.